Run FMCG Distribution Operations From One Platform
Manage order-to-cash on one system: orders, credit approvals, inventory, delivery execution, collections, GST workflows, and integrations.
Orders Today
Live
Pipeline view
Credit Alerts
Active
Policy checks
Inventory
Branch-wise
On-hand + reserved
Dispatch
In progress
Stop-level status
Live Order Pipeline
| Retailer | Amount | Status |
|---|---|---|
| Retailer A | Order | Approved |
| Retailer B | Order | Credit Hold |
| Retailer C | Order | Dispatched |
Collections & Aging Trend
Built for Indian distribution operations
FMCG-first
Product Focus
Credit-first
Workflow Design
Multi-branch
Operational Model
GST-ready
India Context
Problems OrdWave eliminates
Every growing distributor hits the same operational ceiling. OrdWave breaks through it.
Manual Order Taking
Inventory Mismatch
Outstanding Collections
Delivery Delays
Credit Risk
Branch Visibility
Every module your distribution business needs
From order capture to collection follow-through — one connected operational platform.
Order Management
Structured order flow from booking to dispatch with credit and stock checks.
Workflow-driven executionInventory Management
Branch-wise stock with transfer, alert, and adjustment workflows.
Branch-level controlCredit & Collections
Credit checks with aging-based collection prioritization.
Cash-discipline operationsDelivery Management
Trip planning, stop-level dispatch tracking, and proof workflows.
Dispatch clarityBusiness Analytics
Owner and manager dashboards for daily operational decisions.
Role-specific visibilityMobile Applications
Field workflows for sales, delivery, and collections with sync support.
Field-ready executionBuilt for how distributors actually work
Not a generic ERP. Not a basic billing tool. A purpose-built execution system.
Offline-Capable Field Ops
Sales and delivery workflows are designed for field teams, with sync patterns for low-connectivity environments.
Built for field execution
Multi-Branch Control
Run branch-level execution with central visibility for owners and operations leaders.
One operating model
Credit-First Workflow
Apply policy-based credit checks before order approval and dispatch.
Reduce risky dispatch
Inventory Visibility
Track on-hand, reserved, and available inventory at product and branch level.
Branch-wise stock clarity
Delivery Execution
Manage dispatch trips and stop updates with delivery confirmation controls.
Stop-level tracking
Collections Discipline
Track payment schedules and aging to prioritize follow-ups.
Aging-aware recovery
GST Workflows
Support GST-related operational workflows including HSN/SAC and invoice processes.
India-ready operations
Integration-Ready
Use built-in integration framework patterns for accounting and downstream systems.
Scale without rework
Designed for every distributor category
OrdWave adapts to your distribution model — not the other way around.
FMCG Distribution
High-volume beat operations with retailer CRM and credit control.
View solution →Rice Distribution
SKU-level stock tracking for bulk staple distributor workflows.
View solution →Pharma Distribution
Batch tracking, expiry management, and compliant invoicing.
View solution →Electronics Distribution
Serialized stock, warranty dispatch, and route-wise delivery.
View solution →Wholesale Distribution
Multi-category order management with trade credit workflows.
View solution →Multi-Branch Networks
Central governance with branch-level execution autonomy.
View solution →From retailer order to cash collection
One connected flow powered by OrdWave.
Before OrdWave
- WhatsApp + Excel chaos
- Manual credit checks
- Unknown delivery status
- No collection visibility
With OrdWave
- Structured order workflow
- Automated credit gates
- Live dispatch tracking
- Aging-based collection queue
Business Impact
- Clearer cross-team handoffs
- Fewer approval blind spots
- Better branch accountability
- Stronger collection discipline
Apps built for sales, delivery, and collections
Your field teams work faster when their tools work offline.
Sales Rep App
Offline-ready order booking, retailer profile, and target tracking for field sales.
- Offline order capture
- Retailer outlet CRM
- Daily target visibility
- Route-wise navigation
Driver App
Route-optimized delivery list with stop-level status and proof-of-delivery capture.
- Trip assignment
- Stop-level navigation
- POD photo capture
- Return management
Collection App
Prioritized dues list with payment recording, receipt generation, and reconciliation.
- Aging-based priority
- Multi-mode payment
- Digital receipt
- Reconciliation sync
Decisions backed by real-time data
Sales trends, collection efficiency, inventory health, and branch performance in one dashboard.
Analytics — 30 Days
LiveSales Trends
Daily and weekly revenue breakdown by branch, rep, and category
Collection KPIs
Follow-up efficiency, aging buckets, and rep-wise performance
Inventory Health
Turnover rate, dead stock alerts, and reorder point tracking
Delivery Metrics
On-time rate, delayed trips, and POD confirmation rates
What distribution leaders say
“We moved from disconnected follow-ups to one visible order-to-cash flow across teams.”
Operations Head
Regional Team, FMCG Distributor (West India)
“Branch-level stock and dispatch tracking gave us better control over execution.”
Business Owner
Multi-branch Team, Rice & Staples Distributor
“Credit checks and aging visibility made our collection reviews more disciplined.”
Finance Lead
Collections Team, Wholesale Distribution Team
How much can OrdWave save your business?
Move the sliders to see your estimated impact.
10
50
2
440h
Hours Saved / Month
From automated order workflows
₹0.1L
Revenue Impact
From faster order execution
₹8.0L
Collection Gain
From prioritized follow-ups
OrdWave vs Excel vs Tally
Most distributors graduate to OrdWave when Excel and Tally stop working at scale.
| Capability | Excel | Tally | OrdWave |
|---|---|---|---|
| Centralized Order Workflow | Manual | Partial | Full |
| Credit Policy Enforcement | None | Limited | Automated |
| Multi-Branch Visibility | None | Limited | Real-time |
| Collection Prioritization | Manual | Basic | Aging-based |
| Delivery Tracking | None | None | Stop-level updates |
| Role-Based Access | None | Basic | Granular |
| Mobile Apps | None | None | Yes — Offline |
| GST-Ready Workflows | Manual | Partial | Operationally built-in |
| Business Analytics | None | Basic | Real-time |
Frequently asked questions
Who is OrdWave built for right now?
OrdWave is currently focused on Indian FMCG distributor workflows, and the platform architecture is designed to extend to additional distributor categories.
How is OrdWave different from Tally or Excel?
Tally and Excel are useful for accounting and records. OrdWave focuses on operational execution across orders, credit, dispatch, delivery, and collections.
Do you support credit approvals and controls?
Yes. OrdWave supports policy-based credit checks and approval workflows before dispatch.
Do you support GST-related workflows?
Yes. OrdWave supports GST-oriented operations including HSN/SAC handling and invoice/compliance workflows.
Can we roll out one branch first and scale later?
Yes. Teams commonly begin with one branch and then expand after the process is stable.
Ready to Modernize Your
Distribution Business?
Join distribution teams across India who replaced Excel chaos with one execution platform.