Built for Indian FMCG distributors, designed to scale beyond FMCG
OrdWave is an order-to-cash platform built for distributor operations. We currently focus on FMCG workflows in India and are building an extensible foundation for additional distributor verticals.
Principle
Execution-first design
Workflows designed to improve daily execution across sales, dispatch, and finance handoffs.
Principle
Credit-first discipline
Built-in controls that help teams protect cash flow and reduce overdue risk.
Principle
Branch-ready scale
Run one branch or many with central visibility and branch-level accountability.
Why we exist
Distribution teams often run on fragmented tools that increase delays, misalignment, and collection risk. OrdWave brings these workflows together so teams can execute with clarity and speed.
What we optimize for
Faster onboarding, dependable daily execution, and stronger control over order flow, branch coordination, and working capital discipline.
Founder story
Why a distribution-native product had to exist
Many distributors have accounting software, but few have one execution layer for field orders, credit approvals, dispatch coordination, delivery flows, and collections. OrdWave was created to close that gap.
The vision is simple: give founders and operations leaders dependable visibility and control, without heavyweight ERP complexity.
Roadmap
- Now: FMCG-focused order-to-cash workflows for Indian distributors
- Next: Deeper operational automation and richer analytics
- Later: Wider distributor-category templates beyond FMCG
See if OrdWave fits your operating model
Share your current setup and we will map where OrdWave can deliver the fastest operational gains.