FMCG distributor software for teams that need credit visibility before dispatch
OrdWave helps Indian FMCG distributors keep retailer orders, outstanding balances, credit decisions, stock allocation, dispatch, invoicing, and collections connected in one operating flow.
Common FMCG distributor problems
- Orders come through calls and WhatsApp without structured approval.
- Outstanding is checked separately from the actual order that needs to be dispatched.
- Warehouse teams act before finance and owners have full credit context.
- Collections follow-up is reactive instead of prioritised from ageing and exposure.
What OrdWave changes
- Retailer orders are reviewed with outstanding, overdue days, and credit policy in the same flow.
- Orders can be approved, held, or blocked before stock leaves the warehouse.
- Inventory allocation, dispatch, proof of delivery, and invoicing stay connected to the order lifecycle.
- Collections tracking gives owners and finance teams a cleaner follow-up rhythm.
The order should not move until the credit risk is clear
Order management for FMCG teams
Capture and review orders in one flow instead of spreading the decision across calls, chats, and spreadsheets.
Collections and retailer outstanding
Give finance and owners a clearer view of overdue accounts and what should be chased first.
Inventory and delivery coordination
Keep stock allocation, dispatch, delivery proof, and invoicing connected to the same order lifecycle.
Work with your existing accounting process
Many distributor businesses already rely on accounting software for final records. OrdWave is designed to help manage what happens before that: order control, credit awareness, dispatch decisions, invoice flow, and collection visibility.
Best fit today
- 1 to 5 branches
- 5 to 30 operational users
- 100 to 2,000 retailers
- Retailer credit exposure is a real daily issue
- Orders still rely on calls, WhatsApp, or manual tracking
Start with a low-risk pilot
We are onboarding our first distribution businesses with assisted implementation, data import help, and founder-led support for the first 30 days.
Who is this page for?
It is primarily for Indian FMCG, food, and wholesale distributors managing retailer credit, order intake through calls or WhatsApp, branch dispatch coordination, and outstanding follow-up.
Does OrdWave replace accounting software?
No. OrdWave is positioned as the system for controlling what happens before accounting: order capture, credit checks, dispatch readiness, delivery confirmation, invoicing flow, and collections follow-through.
Can we start with one branch first?
Yes. The preferred rollout path is to start with one branch and one operating model, then expand after the workflow is stable.